Privacy Policy

Wild & Weeds
Version 1.1 | January 2026

1. Introduction

Wild & Weeds is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and protect your information when you book our foraging walks and herbal remedy workshops.

Who we are:

2. What Information We Collect

We collect and process the following types of personal data:

Contact and Booking Information:

Full name
Email address
Telephone number
Postal address (if required for course materials)
Payment information (processed securely by our payment provider)

Health Information (Special Category Data)

For your safety and the safety of others, we collect health-related information including: – Allergies (plants, food, insect stings) – Medical conditions that may affect your participation – Mobility or fitness information – Emergency contact details – Dietary requirements (for events where food is provided)

Technical Information

3. How We Use Your Information

We use your personal data for the following purposes:

To Provide Our Services (Legal Basis: Contract)

– Process your booking and payment – Send confirmation emails and event details – Communicate about your booked walks or workshops – Provide location information and joining instructions

To Keep You Safe (Legal Basis: Legitimate Interest & Explicit Consent)

– Review health information to ensure events are suitable for you – Respond appropriately in case of emergency – Conduct risk assessments and safety planning – Have your emergency contact available during outdoor activities

Note: Health data is “Special Category Data” under UK GDPR. We process this data with your explicit consent and only when necessary for your safety during our outdoor activities.

To Improve Our Service (Legal Basis: Legitimate Interest)

– Understand customer preferences – Improve our walks and workshops – Respond to feedback and questions

To Send Marketing Communications (Legal Basis: Consent)

– Send information about upcoming walks and workshops – Share seasonal foraging tips and herbal remedy insights – Notify you of special events

4. Who We Share Your Data With

We only share your personal data when necessary:

Payment Processors

We use secure third-party payment providers (such as Stripe or PayPal) to process payments. They handle your payment information according to their own privacy policies and PCI-DSS security standards.

Email Service Providers

We may use email marketing services (such as Mailchimp) to send newsletters and event updates. These providers only have access to your name and email address.

Emergency Services

In the event of a medical emergency during a walk or workshop, we may share relevant health information with emergency responders or mountain rescue services.

Legal Obligations

We may disclose your information if required by law or to protect the rights, property, or safety of Wild & Weeds, our customers, or others.

We will never sell your personal data to third parties.

5. How Long We Keep Your Data

We retain your personal data for the following periods:

– Booking and payment information: 6 years from the date of your event (required for UK tax and accounting purposes) – Health and consent forms: 3 years from the date of your event (in case of any claims) – Marketing preferences: Until you unsubscribe or request deletion – Email correspondence: 2 years from last contact

6. How We Protect Your Data

We take data security seriously and implement appropriate measures to protect your information:

7. Your Rights

Under UK GDPR, you have the following rights:

Right to Access You can request a copy of the personal data we hold about you.

Right to Rectification You can ask us to correct inaccurate or incomplete information.

Right to Erasure You can request that we delete your personal data, subject to legal retention requirements.

Right to Restrict Processing You can ask us to limit how we use your data in certain circumstances.

Right to Data Portability You can request your data in a portable format to transfer to another service.

Right to Object You can object to processing based on legitimate interests or for marketing purposes.

Right to Withdraw Consent You can withdraw consent for processing health data or marketing at any time. To exercise any of these rights, please contact us at: info@wildandweeds.co.uk

We will respond to your request within one month.

8. Cookies

Our website uses cookies to improve your browsing experience. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

9. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by email or by posting a notice on our website.

Last updated: January 2026

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Bex Northman Wild & Weeds info@wildandweed.co.uk

11. Complaints

If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Information Commissioner’s Office (ICO) Website: www.ico.org.uk Telephone: 0303 123 1113 Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF